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DAILYNEWS
Advertising Rule Breaker
Updated 2016-12-21

Co-Founder and Executive Creative Director of Japan’s Hakuhodo Kettle Kentaro Kimura not only loves to cross country borders, but also borders that limit his creativity. At POLYCON 2016, Kentaro provided 5 fundamental techniques to generate unexpectedly brilliant ideas that are called Creative Alchemy. He also mentioned that in the rise of technology, ideas should be able to spread more emotional energy to be more human-centered.