Recently, The One Academy presented ‘Fizah’ with an award to congratulate her on her success in the line of graphic design. The Malaysia Top 10 Creative Youth Award is a prestigious recognition for individuals who have attained outstanding achievements in the field of creativity. The recipients of this award consist of graduates and alumni of The One Academy who have flourished in the industry they have set foot into. To commemorate the award, Fizah was invited to the The One Academy to conduct a sharing session with the students here about her journey and milestones.
Her talk ‘Designing Happiness’ shed light on many topics such as her avid interest in design, what motivates her to perform her best, the challenges she faced on this journey and more. She also used this opportunity to advise the students on how to make the most out of their years and kick-start their careers. Fizah shared with the attendees about how the popular PC game ‘Catz 4’ inspired her to explore the world of design.
She addressed her fear of flying to the crowd and spoke about how for a long time it hindered her ability to travel. She revealed that although it is still something that she experiences, she deals with it through calligraphy and lettering. Her whimsical and creative lettering style was incorporated into her recent venture with Marina Bay Sands’ Christmas advert. She also noted that by doing this, she was able to get out of her comfort zone and bring her craft to other parts of the world. To date, she has conducted various talks, exhibitions and seminars in many international locations such as India, Manila and Spain.
Fizah emphasised on the importance of getting inspiration from anywhere and everywhere. She explained that she does not need to travel far for inspiration as it can be found in her own hometown. Inspired by the zinc roofing of the traditional homes in Malaysia, she created an iridescent themed design which emulated the roof but played with various colours, tones and shades. This design was soon picked up and licenced to IBM to be used in various collaterals.
She concluded the event by giving some words of wisdom to the participants of the session. She stressed on the importance of having a minimum of three ideas when pitching designs to a client. “Your first design should be something fun and crazy whereas the second design is the one where you play it safe. The third one should be done exactly according to the client’s brief. When you are explaining each design, emphasis on what made you go with the one that inspires you even if it does not necessarily follow the brief. The client may be more satisfied with that”, she addressed. Whenever meeting the client, even if it is the first time, bring along a pen and paper to sketch for the on-the-spot. This would help them see the design that you are visualising in your mind. The students who attended the sharing truly enjoyed every bit of it as the information they received was useful as much as it was entertaining. Fizah is an excellent example of what is possible when you choose to pursue a career you love with passion.